St. Boniface Hospital Research Communications and Media Services Manager Bill Peters has been named Canadian Public Relations Society’s “2013 Manitoba Communicator of the Year”. The MCOY award was presented at a luncheon on Wednesday, April 17, 2013 at the Fort Garry Hotel in Winnipeg.
The award recognizes Manitoba leaders in business, political, non-profit and community organizations whose efforts have resulted in greater understanding of a specific issue, successful promotion of a cause, or acceptance of an organization’s mandate. This year’s award recognizes Peters’ efforts in promoting the Canadian Centre for Agri-Food Research in Health and Medicine (CCARM) with the creation of a larger-than-life portrait of TV actor Rowan Atkinson’s famous character “Mr. Bean” (out of more than 5000 beans) and consequent media efforts which resulted in international media exposure for the organization at St. Boniface Hospital Research.
Peters received the award from Claire Chisamore, a representative of MCOY sponsor Marketwired, following presentations by CPRS National President Richard Truscott, and former MCOY winner and Judging Chair Clare MacKay. Peters also presented “Consider the Bean”; and overview of the promotional campaign.
CPRS Manitoba established the Manitoba Communicator of the Year Award to honour individuals or organizations that have demonstrated excellence in public communications in business, politics, entertainment, non-profits, or the community at large. The Communicator of the Year is selected by a panel of senior CPRS Manitoba members and public relations professionals. Previous award recipients are Scott Brown of True North Sports & Entertainment (2012), Kevin Walters and Manitoba Homecoming 2010 (2011), Clare MacKay of The Forks North Portage Partnership (2010), Heather Plett of the Canadian Foodgrains Bank (2009) and inaugural winners Gail Asper and Kim Jasper for the Canadian Museum for Human Rights (2008).
Bill Peters’ Communications & Media Services
Consider the Bean poster
Consider the Bean video
The Canadian Centre for Agri-Food Research in Health and Medicine
Community News Commons
Updated: 3:02pm, April 17, 2013