Dr. Peter Zahradka and the Canadian Centre for Agri-Food Research in Health and Medicine (CCARM) were highlighted recently in a front page article in the Manitoba Cooperator.
We have developed tremendous capacity to advance food business ideas through research, product testing and evaluation, development and commercialization of agricultural products for health. The article, entitled “Functional food business a tough sell” describes the challenges in bringing Canadian grown functional foods to market despite this capacity. But there is hope… The article also discusses Manitoba’s suitability to implement strategies the Canadian Agri-Food Policy Institute (CAPI) proposed this summer, including the concept of a “Canadian diet ,” emphasizing the nutritional value of foods including those grown and researched in Manitoba such as pulses, canola oil, and whole grains.
With roots going back to 1925, the Co-operator is an institution in Manitoba, received by most farmers in the province. Each weekly issue contains production, marketing and policy news selected for relevance to crops and livestock producers in Manitoba. The Co-operator also has Manitoba’s largest and most popular farm classified section. The Co-operator’s website provides daily agriculture news, event listings and a daily newsletter.